Hi, I’m Mackenzie. I’m an editorial strategist and content leader focused on building and scaling programs that make brands more useful, visible, and credible.
I’ve worked across companies ranging from early-stage startups to global brands like Square, with experience spanning thought leadership, global editorial strategy, organic search, and AI discovery.
My work turns data, expertise, and real-life stories into content that people can actually use. Find out more below.
My Work
-
![Square article on The Bottom Line]()
Redefining Square’s organic content strategy for AI search
Adapted Square’s global organic content strategy for AI search, aligning editorial, SEO/GEO, and marketing efforts around priority business topics and increasing AI citations by ~500%.
-
![The Bottom Line articles displayed in a grid]()
Building Square’s Content Thought Leadership Program
Built Square’s expert-driven thought leadership program, pairing original data with credible industry voices to create differentiated reporting and strengthen Square’s authority in priority industries.
-
![Square's Future of Commerce Report logo]()
Evolving the Future of Commerce report into a year-round content platform
Helped evolve Square’s flagship Future of Commerce report into a year-round content platform that drove 250M SEO impressions and significant growth in qualified leads.
-
![The Bottom Line homepage in Australia]()
Scaling Square’s content globally
Scaled Square’s global content operation across eight markets, creating shared workflows, stronger editorial standards, and more consistent content experiences worldwide.
-
![Square's Built for Beauty campaign]()
Building a content hub for the 2024 Built for Beauty campaign
Led the editorial strategy for Square’s Built for Beauty campaign, using celebrity-led content, expert guidance, and industry data to reach higher-volume beauty businesses.
-
![Data visuals from Avail's Rental Market Report]()
Creating Avail’s first Rental Market Report
Created Avail’s first rental market report, turning firsthand landlord and tenant data into original research cited by The New York Times, Forbes, MarketWatch, Harvard, and government websites.
How Hungry House Is Leveraging Technology to Disrupt the Ghost Kitchen Industry
How This Salon Achieved a 95% Customer Retention Rate With Luxury Experiences and New Offerings
Social Media as Search Engines: What Does It Mean for Your Business?
Best Places to Buy a Rental Property in 2022
National Rent Prices Reach New Highs Heading Into Winter Months